Unpaid, multi-stage strategic and creative pitches are among the largest expenses for our members in both creative and media agencies. To foster substantial change, we need to accurately measure the real impact of this practice on agency resources, profitability, and workforce.

To accomplish this, the European Association of Communications Agencies (EACA) has partnered with Kantar, the global leader in data, insights, and consulting, to analyse data that will lay the groundwork for the EACA Cost of Pitching overview.
This comprehensive report will offer a thorough, data-driven perspective on the current pitching landscape, helping us advocate for industry-wide improvements.

We are targeting business leaders from all agencies to participate in this essential initiative. For the most precise and complete data, we strongly suggest collaborating with your commercial or financial leader, alongside your new business lead, when filling out the survey.