Together with WFA, EACA has decided to launch a pan-European study into what advertisers expect from their agencies and discover the state of play of client-agency relationships across Europe. This study, carried out with Kantar, will involve advertisers in every country.

Your answers will enable us to answer these key questions:

How well do your agencies service your business needs?
What are the elements of a lasting and fruitful relationship between your company and an agency?
What are the ingredients of a good agency relationship?
How do you choose the agencies you work with?
What do you want from the agency of the future?
What challenges and opportunities do you see?
What are your expectations in terms of working with agencies?

The questionnaire will take maximum 10 minutes to complete. All information will be collected by EACA, securely stored, and fully anonymised, with ownership retained by EACA. The anonymised data will be processed by Kantar to create a thorough and actionable industry report.